Television commercials I generally tune out, much like the programs that frame them, but here's something I noticed a long time ago: TV adverts made in the States seem, at least to this non-believer, to be far superior to those made here in (Toronto) Canada. Why is that?
A few years ago I got a first hand polling result while sitting in a diner. I faced away from the wall-mounted television set but two gentlemen, who sat apart and apparently did not know one another, enjoyed their respective plates while taking in programming from an American network: Commotion, commotion from the CRT; laughter; I looked over to the two viewers; one guy said to the other, "American commercials are so much better", to which the other readily agreed.
We Canadians do not produce stupid people who cannot tell an entertaining story -- look at James Cameron, for one -- but we just cannot make good television commercials. (I exempt Public Service Announcements, and the like.)
Post a Comment