"... It's called Star Wars. One set alone cost twelve million dollars."
That is how I first heard of Star Wars. It was the spring of 1977. I had the Grundig stereo on in the living room and as I walked from the kitchen into the dining room I heard an on-air host from Toronto radio station CKFM say the magic words. My reaction to the announced set cost must have been one of awe -- I later learned that the movie cost about ten million dollars to make -- but it was the name of this mysterious new flick that really intrigued me.
Over the next few days I will tell, in serial form, the story from my perspective of how Star Wars hit not only the marketplace, but entered our culture.