Monday, December 23, 2019

It Might Devour You at the Box Office

"Disney stock has taken a bit of a hit." The business news story then got my full attention. "... Due to the less-than-expected performance of the new Star Wars film."

Why am I not surprised? Star Wars: The Rise of Skywalker makes a load of money over the weekend but fails to hit the heights of the two previous SW pics, and the money-grabbers are disappointed.

It's very possible that this 'underperformance' is due to Star Wars Fatigue. I also understand that word-of-mouth isn't great with this one -- not that real fans care what critics or their fellow fans think. (For what real SW fans think about what their fellow fans think about TROS, go to the Internet.)

Then I remembered hearing today that Cats underperformed this same weekend. It made 6 million, to be applied against a negative cost of around 100 mill. This comparison is even more distinct when one realizes that that 6 mill is "gross"; the "net" would be 2 to 3 million.

It seems that the box office version of Peg Powler was sleeping.

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