Imagine this football fan, one without 'cable', finding out on the weekend that the Canadian Broadcasting Corporation (CBC) will not be presenting the 2018 FIFA World Cup.
The CTV Television Network will instead carry a few matches over-the-air; but, their dedicated sports channel, TSN, will take over from that point.
No, as much as I'm a fan of football, real football, I'm not going to call-up a cable service to watch the World Cup. After all, after the games are finished, TSN would go unwatched, and my cable left to decay. Until 2022.
No doubt these matches will be streamed online for free.