Heather Reisman, of Indigo Books and Music, founded the Indigo Love of Reading Foundation. This initiative donates books to Canadian public elementary school libraries, thereby promoting reading and the love of reading. I remember pulling books from my school library when I was very young.
As Samuel T. Cogley (Elisha Cook Jr.) once said:
"Books, young man, books. Thousands of them. . . . My library. Thousands of books."
On average I'd rather read than watch television (including movies). For all I care, a television set can take a long climb up a short telecommunications mast.